YouTube & Podcast Agency for B2B Tech
We grow YouTube channels for tech companies.
We grow YouTube channels for tech companies.
Strategy, production, and packaging for videos that earn attention and build demand.
Strategy, production, and packaging for videos that earn attention and build demand.
Our team and partners have led work for:
The tech marketing challenge
Not only is earning attention hard.
Proving you did is hard too.
53%
of IT and high-tech buyers rely on YouTube for product and vendor decisions
62%
of marketers struggle to attribute ROI to their content efforts
Build an audience. Show why it matters.
Sources: CMI, 2025; Gartner 2026
Your videos aren’t getting attention.
Your team keeps publishing. The people you want to reach aren’t watching.
Your product is hard to understand. Its value and differentiation is hard to see.
Buyers need to see what it changes for them, with customer stories that prove it.
Three teams posting. No shared plan.
Launches, events, webinars, and one-off requests fill the channel. There’s no clear and unified direction.
It’s hard to prove the impact.
When the CEO or CFO asks, “What's this doing for the business?”, the answer isn’t clear.
The tech marketing challenge
Not only is earning attention hard.
Proving you did is hard too.
53%
of IT and high-tech buyers rely on YouTube for product and vendor decisions
62%
of marketers struggle to attribute ROI to their content efforts
Build an audience. Show why it matters.
Sources: CMI, 2025; Gartner 2026
Your videos aren’t getting attention.
Your team keeps publishing. The people you want to reach aren’t watching.
Your product is hard to understand. Its value and differentiation is hard to see.
Buyers need to see what it changes for them, with customer stories that prove it.
Three teams posting. No shared plan.
Launches, events, webinars, and one-off requests fill the channel. There’s no clear and unified direction.
It’s hard to prove the impact.
When the CEO or CFO asks, “What's this doing for the business?”, the answer isn’t clear.
The tech marketing challenge
Not only is earning attention hard.
Proving you did is hard too.
53%
of IT and high-tech buyers rely on YouTube for product and vendor decisions
62%
of marketers struggle to attribute ROI to their content efforts
Build an audience. Show why it matters.
Sources: CMI, 2025; Gartner 2026
Your videos aren’t getting attention.
Your team keeps publishing. The people you want to reach aren’t watching.
Your product is hard to understand. Its value and differentiation is hard to see.
Buyers need to see what it changes for them, with customer stories that prove it.
Three teams posting. No shared plan.
Launches, events, webinars, and one-off requests fill the channel. There’s no clear and unified direction.
It’s hard to prove the impact.
When the CEO or CFO asks, “What's this doing for the business?”, the answer isn’t clear.
The YouTube Growth System
Your customer is the story. Your product makes it possible.
Show the problem they recognise, your product in use, and what changes for them.
1
Identify the demand gap
Map what buyers need to understand, believe, or do before they act.
Buyer questions and proof gaps
Existing product conversations and language
Credible experts, customers, and creators
Output: Demand Map + measurement plan
2
Build what buyers will watch
Choose the right voice and format, then produce and package every asset.
Expert, customer, practitioner, creator, or Narrative host
Video, podcast, demo, customer story, or campaign
Production, titles, thumbnails, and supporting assets
Output: A live content programme, not a strategy deck
3
Turn attention into action
Connect each asset to a useful next step and track what happens.
Templates, workflows, trials, webinars, or demos
Lead or adoption path and routing
Views, clicks, leads, and adoption reporting
Output: Evidence for what to scale based on adoption and leads (not just views)
What we make
The format follows the audience's need.
A walkthrough explains it. A customer proves it. A trusted creator or expert introduces it.
UNDERSTANDING
Product Education
CREDIBILITY
Customer Proof
TRUSTED REACH
Creator-Led Content
ADOPTION
Feature Launches
Buyer understanding
Make your product easier to understand.
Show people how it solves a real problem through walkthroughs, tutorials, and expert-led videos.
CREDIBLE VOICE
Product expert, developer advocate, or practitioner.
FORMATS
Demos, tutorials, walkthroughs, and expert-led video podcasts.
UNDERSTANDING
Product Education
CREDIBILITY
Customer Proof
TRUSTED REACH
Creator-Led Content
ADOPTION
Feature Launches
Buyer understanding
Make your product easier to understand.
Show people how it solves a real problem through walkthroughs, tutorials, and expert-led videos.
CREDIBLE VOICE
Product expert, developer advocate, or practitioner.
FORMATS
Demos, tutorials, walkthroughs, and expert-led video podcasts.
UNDERSTANDING
Product Education
CREDIBILITY
Customer Proof
TRUSTED REACH
Creator-Led Content
ADOPTION
Feature Launches
Buyer understanding
Make your product easier to understand.
Show people how it solves a real problem through walkthroughs, tutorials, and expert-led videos.
CREDIBLE VOICE
Product expert, developer advocate, or practitioner.
FORMATS
Demos, tutorials, walkthroughs, and expert-led video podcasts.
CASE STUDY: WORKFLOW AUTOMATION COMPANY
Technical content people watch. Results your team can show.
Product launches, practical tutorials, and customer interviews, designed to generate attention, adoption, and demand.
“Ultimately, what is the goal of the backend? To drive adoption. Get more people to click my link, so when my head of marketing does the Google Analytics report, he can pull up a report and go: clearly this podcast is driving adoption.”
Demand Gen x Creator Economy Lead, Workflow automation company
590K
590K
views on one product launch video
10K+
10K+
trackable clicks across the programme
Thousands
Thousands
of leads generated across the programme
PRODUCT LAUNCH
Expert-led release
An internal expert led the integration story. The video reached 590K views and became the channel's third-highest-performing video.
PRODUCT EDUCATION
Workflow walkthroughs
Practical tutorials teach real use cases and send viewers to templates they can use.
CUSTOMER PROOF
Customer podcast
Enterprise customer stories paired with downloadable resources generating thousands of warm leads.
See what this could look like for your channel.
See what this could look like for your channel.
See what this could look like for your channel.
How Narrative works
Strategy and production start together.
We bring strategy, production, and packaging. You bring product expertise, customer insight, and access to the right people.
What's included:
Choose what's worth making
We study your audience, product, and channel to choose the right topics and formats, and agree what success looks like.
Create and publish
We turn your expertise into videos, handling production, editing, titles, thumbnails, and publishing.
Give viewers a next step
Connect the programme to a useful resource, trial, webinar, or demo, with clicks and responses tracked in your existing tools.
Measure and improve
We report audience growth, relevant viewer actions, and what we'll improve next.
How Narrative works
Strategy and production start together.
We bring strategy, production, and packaging. You bring product expertise, customer insight, and access to the right people.
What's included:
Choose what's worth making
We study your audience, product, and channel to choose the right topics and formats, and agree what success looks like.
Create and publish
We turn your expertise into videos, handling production, editing, titles, thumbnails, and publishing.
Give viewers a next step
Connect the programme to a useful resource, trial, webinar, or demo, with clicks and responses tracked in your existing tools.
Measure and improve
We report audience growth, relevant viewer actions, and what we'll improve next.
How Narrative works
Strategy and production start together.
We bring strategy, production, and packaging. You bring product expertise, customer insight, and access to the right people.
What's included:
Choose what's worth making
We study your audience, product, and channel to choose the right topics and formats, and agree what success looks like.
Create and publish
We turn your expertise into videos, handling production, editing, titles, thumbnails, and publishing.
Give viewers a next step
Connect the programme to a useful resource, trial, webinar, or demo, with clicks and responses tracked in your existing tools.
Measure and improve
We report audience growth, relevant viewer actions, and what we'll improve next.
The YouTube Growth System
Your first 90 days.
$10,000+
/ month
An audience and channel plan (your Demand Map), covering up to two primary formats or voices.
4 monthly YouTube videos or video-podcast episodes
12 supporting assets: Shorts, clips, and cuts
Production, editing, titles, thumbnails, and publishing.
Guest or customer coordination from your network.
Viewer next steps, tracking, and weekly strategy reviews.
Performance reporting and a day-90 playbook your team can use.
After 90 days, keep the strongest formats running, expand the system, or take it in-house.
Creator talent, paid media, travel, studios, custom builds, and lead qualification cost extra.
2026 Results
Work that earns attention.
Across our client work in 2026, including B2B tech and founder-led brands:
30M+
YouTube views generated in 2026.
30M+
YouTube views generated in 2026.
350K+
subscribers added in 2026.
350K+
subscribers added in 2026.
3.7M+
hours of watch time in 2026.
3.7M+
hours of watch time in 2026.
Dylan Watkins
Demand Gen, n8n
Sheldon actually understands YouTube, so I can have real strategic conversations with him. He keeps making my life easy, and everybody keeps winning.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Luis Guzmán
VP Marketing, n8n
I’ve been loving the new interviews. Big step up in quality, audience fit and editing. Great work.
"
Dylan Watkins
Demand Gen, n8n
It's amazing working with professionals. The goal of the backend is to drive adoption; get more people to click the link, so when my head of marketing pulls the Google Analytics report, he can go: clearly this podcast is driving adoption.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Luis Guzmán
VP Marketing, n8n
Big step up in quality, audience fit and editing. Great work.
"
Luis Guzmán
VP Marketing, n8n
Big step up in quality, audience fit and editing. Great work.
"
The team behind Narrative
Meet the founders
Technical fluency. YouTube experience.
Sina Sahami
Sina Sahami
Co-Founder
Co-Founder
Sina built YT Jobs, a creator-talent marketplace used by over 1 million users, including teams at Y Combinator, Lovable, MrBeast, and WarnerMedia. He also built paid-media strategies that generated $50M+ for information businesses.
Sina built YT Jobs, a creator-talent marketplace used by over 1 million users, including teams at Y Combinator, Lovable, MrBeast, and WarnerMedia. He also built paid-media strategies that generated $50M+ for information businesses.
Sheldon Bishop
Sheldon Bishop
Co-Founder
Co-Founder
Sheldon leads Narrative's B2B tech content strategy, generating over 30M views in the last 12 months. He previously built a media company growing over 700K followers & generating over $2M for clients. And writes a newsletter on startups read by leaders at Stripe, YouTube, Meta, beehiiv, Snap, Hubspot, and more.
Sheldon leads Narrative's B2B tech content strategy, generating over 30M views in the last 12 months. He previously built a media company growing over 700K followers & generating over $2M for clients. And writes a newsletter on startups read by leaders at Stripe, YouTube, Meta, beehiiv, Snap, Hubspot, and more.
FAQ
Questions we hear
Who is Narrative for?
Tech marketing teams that want to grow their YouTube channel, make a complex product easier to understand, and build demand. The best fit has a product we can show, access to experts or customers, and a committed marketing owner.
What do we get in the first 90 days?
An audience and channel plan, six flagship videos or podcast episodes, and up to twelve supporting assets. We handle production, packaging, publishing, tracking, and reporting, with weekly strategy reviews and a handover playbook. The exact mix of up to two primary formats or voices is agreed before signing.
What content formats do you produce?
Product videos, demos, tutorials, B2B video podcasts, customer stories, feature launches, creator-led content, and Shorts. We choose the mix around what your audience wants to watch, needs to understand or trust, and can do next.
Do you produce B2B video podcasts?
Yes. Narrative produces B2B video podcasts for tech companies, from show development and guest preparation to editing, packaging, and publishing. A podcast can educate buyers, share customer proof, or bring in expert and creator perspectives. It is part of the agreed programme, with a format chosen for the audience and product.
Who appears in the content?
An internal expert, developer advocate, customer, practitioner, creator, or Narrative host. We choose the voice for their credibility with your audience. Creator and Narrative talent fees, along with any additional usage rights, are scoped and priced separately.
How much time will our team need?
It depends on the formats and who appears on camera. We agree recording and review time upfront. You provide product and analytics access, relevant experts or customer introductions, and one owner to consolidate feedback and approvals within five business days.
Can you work alongside our in-house team?
Yes. A dedicated strategist runs the programme, with founder oversight of creative direction. We work with your marketing team and product experts; your team retains product, brand, and final publishing approval.
How do you get up to speed on our product?
We work with your product experts, explore the product, and review existing customer evidence. Your team checks technical claims before anything is published.
How soon will the first videos go live?
We agree the first publishing dates at kickoff, based on the formats, contributors, and approvals. Planning and production preparation run together, with a clear recording, review, and publishing schedule.
How will we know it's working?
We agree the main channel goal and starting point with your team and approver. Reports show audience performance, relevant actions such as resource clicks or enquiries, and what we'll improve. Connecting this to adoption or revenue depends on the data available.
What do you guarantee?
If the approved channel plan (your Demand Map) does not produce a credible, executable programme by day 30, you can end before full production without owing the remaining instalments. This requires timely access, participation, and approvals. If we miss an agreed asset milestone for reasons within our control, we continue without additional fees until the contracted assets are delivered. Client delays move the timeline. Views, leads, and revenue are not guaranteed.
Can we use the content beyond YouTube?
Yes, when the agreement includes the required usage rights. We supply the creative; your team or media partner runs the campaigns.
What happens after 90 days?
Continue, expand, or take the system in-house with the playbook and assets. Ongoing operation is typically $8,000–$15,000 per month; expanded partnerships start at $20,000 per month plus media. The next scope is agreed separately.
Who is Narrative for?
Tech marketing teams that want to grow their YouTube channel, make a complex product easier to understand, and build demand. The best fit has a product we can show, access to experts or customers, and a committed marketing owner.
What do we get in the first 90 days?
An audience and channel plan, six flagship videos or podcast episodes, and up to twelve supporting assets. We handle production, packaging, publishing, tracking, and reporting, with weekly strategy reviews and a handover playbook. The exact mix of up to two primary formats or voices is agreed before signing.
What content formats do you produce?
Product videos, demos, tutorials, B2B video podcasts, customer stories, feature launches, creator-led content, and Shorts. We choose the mix around what your audience wants to watch, needs to understand or trust, and can do next.
Do you produce B2B video podcasts?
Yes. Narrative produces B2B video podcasts for tech companies, from show development and guest preparation to editing, packaging, and publishing. A podcast can educate buyers, share customer proof, or bring in expert and creator perspectives. It is part of the agreed programme, with a format chosen for the audience and product.
Who appears in the content?
An internal expert, developer advocate, customer, practitioner, creator, or Narrative host. We choose the voice for their credibility with your audience. Creator and Narrative talent fees, along with any additional usage rights, are scoped and priced separately.
How much time will our team need?
It depends on the formats and who appears on camera. We agree recording and review time upfront. You provide product and analytics access, relevant experts or customer introductions, and one owner to consolidate feedback and approvals within five business days.
Can you work alongside our in-house team?
Yes. A dedicated strategist runs the programme, with founder oversight of creative direction. We work with your marketing team and product experts; your team retains product, brand, and final publishing approval.
How do you get up to speed on our product?
We work with your product experts, explore the product, and review existing customer evidence. Your team checks technical claims before anything is published.
How soon will the first videos go live?
We agree the first publishing dates at kickoff, based on the formats, contributors, and approvals. Planning and production preparation run together, with a clear recording, review, and publishing schedule.
How will we know it's working?
We agree the main channel goal and starting point with your team and approver. Reports show audience performance, relevant actions such as resource clicks or enquiries, and what we'll improve. Connecting this to adoption or revenue depends on the data available.
What do you guarantee?
If the approved channel plan (your Demand Map) does not produce a credible, executable programme by day 30, you can end before full production without owing the remaining instalments. This requires timely access, participation, and approvals. If we miss an agreed asset milestone for reasons within our control, we continue without additional fees until the contracted assets are delivered. Client delays move the timeline. Views, leads, and revenue are not guaranteed.
Can we use the content beyond YouTube?
Yes, when the agreement includes the required usage rights. We supply the creative; your team or media partner runs the campaigns.
What happens after 90 days?
Continue, expand, or take the system in-house with the playbook and assets. Ongoing operation is typically $8,000–$15,000 per month; expanded partnerships start at $20,000 per month plus media. The next scope is agreed separately.