YouTube & Podcast Agency for B2B Tech

Win the deal before the demo.

We build YouTube-native video and podcast systems for B2B tech companies, turning technical expertise into buyer understanding, product adoption, and trackable leads.

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See a case study

Our team and partners have led work for:

B2B buying changed

Buyers choose before they talk to sales.

94%

rank their shortlist before speaking to sellers

95%

choose a vendor from their Day One shortlist

The demo often validates a decision already made.

Source: 6sense, 2025 B2B Buyer Experience Report

The product is hard to understand.

Buyers rule it out when they cannot see how it fits their workflows.

The proof is thin or hard to find.

Buyers need customers showing what changed and how it worked.

Trusted voices are talking about someone else.

If experts or creators ignore your product, competitors get the attention.

Sales inherits the education job.

Most teams patch the work across departments. Narrative turns that fragmented work into one system.

B2B buying changed

Buyers choose before they talk to sales.

94%

rank their shortlist before speaking to sellers

95%

choose a vendor from their Day One shortlist

The demo often validates a decision already made.

Source: 6sense, 2025 B2B Buyer Experience Report

The product is hard to understand.

Buyers rule it out when they cannot see how it fits their workflows.

The proof is thin or hard to find.

Buyers need customers showing what changed and how it worked.

Trusted voices are talking about someone else.

If experts or creators ignore your product, competitors get the attention.

Sales inherits the education job.

Most teams patch the work across departments. Narrative turns that fragmented work into one system.

B2B buying changed

Buyers choose before they talk to sales.

94%

rank their shortlist before speaking to sellers

95%

choose a vendor from their Day One shortlist

The demo often validates a decision already made.

Source: 6sense, 2025 B2B Buyer Experience Report

The product is hard to understand.

Buyers rule it out when they cannot see how it fits their workflows.

The proof is thin or hard to find.

Buyers need customers showing what changed and how it worked.

Trusted voices are talking about someone else.

If experts or creators ignore your product, competitors get the attention.

Sales inherits the education job.

Most teams patch the work across departments. Narrative turns that fragmented work into one system.

The YouTube Demand System

Find the gap. Build the content. Track the action.

We find what buyers need, build the right formats around credible voices, and connect every asset to a measurable next step.

1

Identify the demand gap

Map what buyers need to understand, believe, or do before they act.

Buyer questions and proof gaps

Existing product conversations and language

Credible experts, customers, and creators

Output: Demand Map + measurement plan

2

Build what buyers will watch

Choose the right voice and format, then produce and package every asset.

Expert, customer, practitioner, creator, or Narrative host

Video, podcast, demo, customer story, or campaign

Production, titles, thumbnails, and supporting assets

Output: A live content programme, not a strategy deck

3

Turn attention into action

Connect each asset to a useful next step and track what happens.

Templates, workflows, trials, webinars, or demos

Lead or adoption path and routing

Views, clicks, leads, and adoption reporting

Output: Evidence for what to scale based on adoption and leads (not just views)

What we make

The format follows the buyer problem.

A demo explains it. A customer proves it. A trusted creator or expert introduces it.

UNDERSTANDING

Product education

CREDIBILITY

Customer proof

TRUSTED REACH

Creator-led content

ADOPTION

Feature launch

Buyer understanding

Help buyers understand the product before the demo.

Answer the questions buyers keep bringing to sales with product videos, demos, walkthroughs, or an expert-led show.

CREDIBLE VOICE

Product expert, practitioner, or Narrative host

FORMATS

Product videos, demos, walkthroughs, expert-led podcast

UNDERSTANDING

Product education

CREDIBILITY

Customer proof

TRUSTED REACH

Creator-led content

ADOPTION

Feature launch

Buyer understanding

Help buyers understand the product before the demo.

Answer the questions buyers keep bringing to sales with product videos, demos, walkthroughs, or an expert-led show.

CREDIBLE VOICE

Product expert, practitioner, or Narrative host

FORMATS

Product videos, demos, walkthroughs, expert-led podcast

UNDERSTANDING

Product education

CREDIBILITY

Customer proof

TRUSTED REACH

Creator-led content

ADOPTION

Feature launch

Buyer understanding

Help buyers understand the product before the demo.

Answer the questions buyers keep bringing to sales with product videos, demos, walkthroughs, or an expert-led show.

CREDIBLE VOICE

Product expert, practitioner, or Narrative host

FORMATS

Product videos, demos, walkthroughs, expert-led podcast

CASE STUDY: WORKFLOW AUTOMATION COMPANY

One programme. Multiple formats. Measured by action.

A workflow automation company used product launches, tutorials, and a customer podcast, all tied to adoption and leads.

“Ultimately, what is the goal of the backend? To drive adoption. Get more people to click my link, so when my head of marketing does the Google Analytics report, he can pull up a report and go: clearly this podcast is driving adoption.”

Demand Gen x Creator Economy Lead, Workflow automation company

590K

views on one product launch

10K+

trackable clicks across the programme

Hundreds

of leads generated across the programme

PRODUCT LAUNCH

Expert-led release

An internal expert led the integration story. The video reached 590K views and became the channel's third-highest-performing video.

PRODUCT EDUCATION

Workflow walkthroughs

Practical tutorials teach real use cases and send viewers straight to templates they can use.

CUSTOMER PROOF

Customer podcast

A 1,000-person company shared its enterprise deployment. The episode paired that story with a downloadable lead magnet and generated over 100 leads.

See what this could look like for your product.

Book a strategy call

How Narrative works

Strategy and production start together.

You bring product access, experts, customers, and timely approvals. We own strategy, production, packaging, publishing, and measurement. First assets ship within 30 days.

What's included:

Find the demand gap

Interview your team, study the market, and map the questions, objections, and proof gaps slowing buyers down.

Choose the voice and format

Choose the expert, customer, creator, or Narrative host. Then design the right video, podcast, demo, story, or campaign.

Produce, package, and connect to action

Own prep, production, editing, titles, thumbnails, supporting assets, publishing, and the next step.

Measure and decide

Report on views, clicks, leads, and adoption. Then recommend what to keep, change, or scale.

How Narrative works

Strategy and production start together.

You bring product access, experts, customers, and timely approvals. We own strategy, production, packaging, publishing, and measurement. First assets ship within 30 days.

What's included:

Find the demand gap

Interview your team, study the market, and map the questions, objections, and proof gaps slowing buyers down.

Choose the voice and format

Choose the expert, customer, creator, or Narrative host. Then design the right video, podcast, demo, story, or campaign.

Produce, package, and connect to action

Own prep, production, editing, titles, thumbnails, supporting assets, publishing, and the next step.

Measure and decide

Report on views, clicks, leads, and adoption. Then recommend what to keep, change, or scale.

How Narrative works

Strategy and production start together.

You bring product access, experts, customers, and timely approvals. We own strategy, production, packaging, publishing, and measurement. First assets ship within 30 days.

What's included:

Find the demand gap

Interview your team, study the market, and map the questions, objections, and proof gaps slowing buyers down.

Choose the voice and format

Choose the expert, customer, creator, or Narrative host. Then design the right video, podcast, demo, story, or campaign.

Produce, package, and connect to action

Own prep, production, editing, titles, thumbnails, supporting assets, publishing, and the next step.

Measure and decide

Report on views, clicks, leads, and adoption. Then recommend what to keep, change, or scale.

The YouTube Demand System

Build demand before the demo.

Every partnership starts with a focused 90-day build. We find the demand gap, produce the right formats, and connect them to adoption and leads.

$10,000+

/ month

Initial 3-month commitment

Demand Map and 90-day content plan

8 flagship YouTube videos or video-podcast episodes

16 supporting assets: Shorts, clips, and cuts

Packaging (titles & thumbnails) for every asset

YouTube and podcast publishing, plus social-ready files

Guest or customer coordination from your network

Lead/adoption assets, capture path, routing, tracking, and reporting

Weekly strategy reviews

Day-90 operating playbook

Book a strategy call

After 90 days, keep the strongest formats running, expand the system, or take it in-house.

Creator talent, paid media, travel, studios, custom builds, and lead qualification cost extra.

We start 4 new YouTube Demand Systems per quarter. Two Q3 openings remain.

2026 Results

Built for action. Proven at scale.

We've grown channels for B2B tech, dev tools, and founder-led brands. Generating attentions, adoption, and revenue.

20M+

YouTube views generated in 2026.

20M+

YouTube views generated in 2026.

250K+

subscribers added in 2026.

250K+

subscribers added in 2026.

3M+

hours of watch time in 2026.

3M+

hours of watch time in 2026.

35M+

Short-form views across client channels.

35M+

Short-form views across client channels.

Dylan Watkins

Demand Gen, n8n

Sheldon actually understands YouTube, so I can have real strategic conversations with him. He keeps making my life easy, and everybody keeps winning.

"

Usman Sheikh

Founder, High Output Ventures

What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.

"

Luis Guzmán

VP Marketing, n8n

I’ve been loving the new interviews. Big step up in quality, audience fit and editing. Great work.

"

Dylan Watkins

Demand Gen, n8n

It's amazing working with professionals. The goal of the backend is to drive adoption; get more people to click the link, so when my head of marketing pulls the Google Analytics report, he can go: clearly this podcast is driving adoption.

"

Usman Sheikh

Founder, High Output Ventures

What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.

"

Usman Sheikh

Founder, High Output Ventures

What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.

"

Luis Guzmán

VP Marketing, n8n

Big step up in quality, audience fit and editing. Great work.

"

Luis Guzmán

VP Marketing, n8n

Big step up in quality, audience fit and editing. Great work.

"

The team behind Narrative

Meet the founders

Operators who understand technical products, YouTube, and creator distribution.

Sina Sahami

Co-Founder

Sina built YT Jobs, a creator-talent marketplace used by over 1 million users, including teams at Y Combinator, Lovable, MrBeast, and WarnerMedia. He also built paid-media strategies that generated $50M+ for information businesses.

Sheldon Bishop

Co-Founder

Sheldon leads Narrative's B2B tech content strategy, generating over 30M views in the last 12 months. He previously built a media company growing over 700K followers & generating over $2M for clients. And writes a newsletter on startups read by leaders at Stripe, YouTube, Meta, beehiiv, Snap, Hubspot, and more.

FAQ

Questions we hear

Have more questions? Book a free strategy call

Book a strategy call

What does Narrative sell?

The YouTube Demand System: a 90-day starting engagement for B2B tech. We find the demand gap, produce eight flagship videos and 16 supporting assets, connect them to adoption or lead capture, and show you what to scale next.

What formats can the system include?

Product videos, demos, video podcasts, customer stories, feature launches, creator-led content, and Shorts. We choose the mix based on what buyers need to understand, trust, or do next.

Do you produce podcasts?

Yes. We produce video podcasts when they are the right format for product education, customer proof, or expert-led content. The podcast serves the buyer problem; it is not a separate package.

What do we get in the first 90 days?

A buyer and content plan, eight flagship videos or video-podcast episodes, 16 supporting assets, packaging, publishing, at least one lead or adoption path, weekly reviews, and a day-90 operating playbook. The exact format mix is agreed before signing.

Who appears in the content?

An internal expert, developer advocate, customer, practitioner, creator, or Narrative host. Narrative talent and usage rights are priced separately.

How do you connect content to leads and adoption?

We give the programme at least one measurable next step, such as a template, workflow, trial, webinar, or demo, then connect the clicks and responses to your existing tools. Not every asset needs its own lead magnet.

Can we use the videos in paid campaigns?

Yes, when the agreement includes the required usage rights. We supply the creative; your team or media partner runs the campaigns.

Who is this for?

B2B tech teams with a complex, showable product, meaningful deal economics, a marketing owner, and credible experts or customers we can build around.

What do you guarantee?

We guarantee the contracted strategy, assets, tracking, and delivery standards. We do not guarantee platform distribution, lead volume, pipeline, or revenue.

What happens after 90 days?

Keep the strongest formats running with Narrative, expand the system, or take it in-house.

What does Narrative sell?

What formats can the system include?

Product videos, demos, video podcasts, customer stories, feature launches, creator-led content, and Shorts. We choose the mix based on what buyers need to understand, trust, or do next.

Do you produce podcasts?

Yes. We produce video podcasts when they are the right format for product education, customer proof, or expert-led content. The podcast serves the buyer problem; it is not a separate package.

What do we get in the first 90 days?

Who appears in the content?

An internal expert, developer advocate, customer, practitioner, creator, or Narrative host. Narrative talent and usage rights are priced separately.

How do you connect content to leads and adoption?

Can we use the videos in paid campaigns?

Yes, when the agreement includes the required usage rights. We supply the creative; your team or media partner runs the campaigns.

Who is this for?

B2B tech teams with a complex, showable product, meaningful deal economics, a marketing owner, and credible experts or customers we can build around.

What do you guarantee?

We guarantee the contracted strategy, assets, tracking, and delivery standards. We do not guarantee platform distribution, lead volume, pipeline, or revenue.

What happens after 90 days?

Keep the strongest formats running with Narrative, expand the system, or take it in-house.